Marketing : an introduction / Gary Armstrong et al.

Three years ago, a company decided to make it in the backseat of a cab... and a brilliant Canadian marketing effort began. In fact, TAXIGUY is just one of the many fascinating marketing stories you will read about in Marketing : an introduction.

This book invites you on a journey toward understanding the fundamentals of marketing in a clear, easy-to-understand way that is grounded in the perspective you need to succeed in today's economy: total customer value and satisfaction.

From back of book

Marketing : an introduction can be found on the shelves at HF 5415 .A75 2004