Buy-ology [videorecording] : why we buy

This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping.

James Twitchell, author of ADCULT USA, psychologist David Lewis, author of The Soul of the New Consumer; Brian Wansink, director of the University of Illinois' Food and Brand Lab; brand strategist Robin Lauffer; and others focus on a variety of topics, including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder.

Buy-ology : why we buy can be found on the shelves at HF 5415.32 .B89 2001 PT.1