Buy-ology [videorecording] : how they sell

Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Malls of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business.

Retail anthropologist Paco Underhill, shopping center architect Eric Kuhne, retail analyst Claire Wlliams, Amazon.com's Jeff Bezos and Geoff Burch, share their insights into the importance of advertising, store design, product placement and buyer behaviour analisis' all underlying aggressive new approaches that have redefined consumers as targets.

Buy-ology [videorecording] : how they sell can be found on the shelves at HF 5415.32 .B89 2001 PT.2